SELECTED WORK
A combined 40+ years producing, storytelling and scaling audiences across both digital and traditional entertainment ecosystems – now in your corner.
STRATEGY, PRODUCTION & MONETIZATION – ALL UNDER ONE ROOF.
TURNING IDEAS INTO CONTENT, AND CONTENT INTO BUSINESSES.
MAKE WITH US
Our goal is simple: share the knowledge we’ve built over decades in the digital & entertainment industries – empowering others to grow.
With a sharp focus on strategy, revenue generation and measurable metrics growth across digital, branded, linear and livestream production,
In the Making helps clients make the content of their dreams into scalable, revenue-generating businesses.
Creators | Livestreams | Branded | Podcasts | Live shopping | Sports | Entertainment
DECADES IN THE MAKING
Our goal is to open doors for brands, creators and companies through the experience and knowledge we’ve built at the highest levels of entertainment & digital.
After four years in executive leadership at a livestream social startup backed by FOX, a16z, and Disney/ESPN, we’ve built deep expertise in the digital ecosystem – spanning the creator economy, monetization, distribution, e-commerce, AI, and digitally scaled production.
Together, we’ve logged over 15,000 hours on sets worldwide, produced 10,000+ hours of live content, distributed 4,000 streams per month, and driven more than 1.3B annual views for creators.
Blending Hollywood storytelling with creator-first sensibilities, we’ve partnered with hundreds of creators and developed both digital-native concepts and premium unscripted series for streamers and networks alike.
At the core, we strive to empower creators and crews, celebrate mentorship, and open doors for those who may not have access. We treat others the way they want to be treated, and we will always champion your ideas as true thought partners — helping you solve any puzzles you face to unlock new opportunities.
Ilia Saddler
Co-Founder
Former Executive Vice President of Caffeine Studios and Senior Vice President of Current Programming for Intuitive Entertainment, Ilia Saddler brings over 18 years of experience producing dynamic content across genres and formats. Her career highlights include iconic series like America’s Next Top Model, American Idol, and The Rap Game, as well as high-profile premium livestream events for CaffeineTV, including Drake’s Til Death Do Us Part, which drew over 2.2 million live views. Ilia is known for developing new digital formats, scaling production teams, and delivering content with both storytelling depth and operational precision. With a proven ability to deliver in an ever-evolving content landscape, Ilia has spent more than 15,000 hours on sets worldwide, crafting productions for networks including CW, FOX, Netflix, Lifetime, VH1, TLC, Food Network, Syfy, BET, and Animal Planet, as well as collaborations with top creators and pioneering leagues like Liv Golf, The Ultimate Rap League, Tommy the Clown’s dance movement, and Berrics Skateboarding.
Tori Socha
Co-Founder
C-Suite Unscripted & Digital Executive who excels in business development and content strategy for creators, platforms and businesses in a growth mindset. As Chief Content Officer at CaffeineTV, Tori signed and developed over 200 creators, launched a first-ever monetization program, and operationalized a distribution system that netted 10x views vs any other digital platform, resulting in 1000% user growth to over 60M monthly active users. Prior to Caffeine, Tori served as VP of Unscripted for Paramount Network (fka SpikeTV) and spent years at Syfy and TLC. She got her start at William Morris Agency, CBS and Discovery Studios. As an advisor, Tori is a rare left + right brained thought partner that can visualize the full scope of opportunities from a high level, and also map out the detailed strategy that gets you there. She finds personal meaning when she can be of service to others, and she cherishes the connections she has made through the years with producers, distributors, networks, creators and execs in all fields.
HOW CAN WE HELP YOU?
With an ever-present focus on efficiency, we offer both retainer and project-based pricing for strategy or production.
Bring your vision to life with services built for growth and scale: services include 360° content strategy for shortform, longform, and live; revenue planning and ROI forecasting; live and digital video production; livestream support; casting, crewing, and editing; gear setup and rentals; channel management with optimization and scheduling; multi-platform content repurposing; and education, consulting, and training.
Expand your audience with podcast solutions that go beyond the mic: services include content strategy for audio and video distribution; podcast and livestream production including studio recording, on-location shoots, digital video, editing, and sponsorship sizzles; channel optimization, scheduling, and workflow setup for multi-platform release; and training, consulting, and education tailored to help podcast teams grow audiences and monetize effectively.
Power your campaigns with creative and production support that drives results: services include end-to-end content strategy and campaign development; branded video, digital shortform, longform, and live activations with scripting, editing, and multi-platform asset creation across YouTube, LinkedIn, TikTok, and more; campaign operations with calendars, optimization, and workflows; and workshops, training, and consulting that strengthen digital presence.
Future-proof your production company with digital-first expertise and support: services include strategy for revenue streams, ROI forecasting, and launch planning; partner with us for live and digital-first production including livestreams, longform, branded, and social content plus crewing and editing; operations support with workflow and systems optimization, channel management, and scheduling; and executive-level training, intensives, and consulting to scale digital capabilities.
Elevate your league’s reach and fan engagement with a full suite of digital solutions: services include strategy for visibility, sponsorships, and athlete activation; broadcast-quality livestream and digital production including shortform, longform, sizzle reels, budgeting, and editing; channel maintenance, scheduling workflows, and sponsorship integration; and consulting, education, and training programs that support league teams long-term.
Transform your digital presence with offerings designed to amplify messaging and impact: services include 360° content strategy, brand positioning, and AI workflow integration; production spanning corporate, branded, live, and digital-first content with scripting, editing, graphics, and asset creation; operations support with workflow systems, content calendars, and channel optimization; and education sessions and ongoing consulting to drive measurable results.
WORK WITH US
Complete the relevant form(s) to receive a prompt response.
WE’VE BUILT DIGITAL STUDIOS FROM SCRATCH — AND OPERATED INSIDE LEGACY BUSINESSES.
Arm your business with senior-level experts who’ve led both startups and studios and know how to work with all kinds of budgets and business goals.
INDUSTRY-WIDE
NETWORK
With deep roots in tech, digital, sports and TV, we bring valuable connections and cross-industry insight to your team.
EXECUTIONAL, NOT JUST STRATEGIC
We meet you where you are and implement practical, revenue-focused solutions.
NO GATEKEEPING
HERE- WE BELIEVE IN PARTNERSHIPS
You get full access to our tools, systems, and playbooks — so your team can grow and scale with confidence.