SELECTED WORK
A combined 40+ years producing, storytelling and scaling audiences across both digital and traditional entertainment ecosystems – now in your corner.
STRATEGY, PRODUCTION & MONETIZATION – ALL UNDER ONE ROOF.
TURNING IDEAS INTO CONTENT, AND CONTENT INTO BUSINESSES.
MAKE WITH US
Our goal is simple: share the knowledge we’ve built over decades in the digital & entertainment industries – empowering others to grow.
With a sharp focus on strategy, revenue generation and measurable metrics growth across digital, branded, linear and livestream production,
In the Making helps clients make the content of their dreams into scalable, revenue-generating businesses.
From serving as CEOs for creator-led ventures to producing full-scale live streams for sports leagues, launching podcasts for self-starters, or executing branded content for advertisers — ITM always begins with strategy and ends with action.
Innovative ideas. Full-service expertise. End-to-end results.
Creators | Livestreams | Branded | Podcasts | Live shopping | Sports | Entertainment
DECADES IN THE MAKING
Our goal is to open doors for brands, creators and companies through the experience and knowledge we’ve built at the highest levels of entertainment & digital.
After four years in executive leadership at a livestream social startup backed by FOX, a16z, and Disney/ESPN, we’ve built deep expertise in the digital ecosystem – spanning the creator economy, monetization, distribution, e-commerce, AI, and digitally scaled production.
Together, we’ve logged over 15,000 hours on sets worldwide, produced 10,000+ hours of live content, distributed 4,000 streams per month, and driven more than 1.3B annual views for creators.
Blending Hollywood storytelling with creator-first sensibilities, we’ve partnered with hundreds of creators and developed both digital-native concepts and premium unscripted series for streamers and networks alike.
At the core, we strive to empower creators and crews, celebrate mentorship, and open doors for those who may not have access. We treat others the way they want to be treated, and we will always champion your ideas as true thought partners — helping you solve any puzzles you face to unlock new opportunities.
HOW WE WORK
With an ever-present focus on efficiency, we offer both retainer and project-based pricing.
Book your free introductory session now to discuss your needs and receive a custom proposal tailored to your needs.
HOW CAN WE HELP YOU?
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BOOK A FREE INTRODUCTORY SESSION
Not sure where to start or want to discuss how we can help? Book your free introductory session to discuss your needs and receive a custom quote.